Wayne Hogan, Owner & CEO
WHO IS MANGO MEDIA?
A widely acclaimed expert in the field of strategic communication, public relations, marketing and administration, Wayne Hogan is now Chief Executive Officer of Mango Media Management LLC; Hogan’s company, Mango Media, has a mission to assist in the creation of a better process of communication for organizations through strategic planning and quality control of messaging. This is enhanced through the creation and cultivation of relationships which protect and improve the brand.
Hogan founded Mango Media after more than 35 years in public relations, marketing and administration primarily in collegiate and professional sports and related fields. His experience and success are unparalleled, having spent the last 25 years at the highest level of collegiate sports as an athletic director and external affairs chief. He has also worked in professional baseball and in the private sector with a marketing firm who designed and sold LED signage and other on premise advertising for major arenas and stadiums.
Hogan’s latest assignment was at Georgia Tech from 2006 to 2013 where he was hired to oversee its communications and public affairs. This included oversight of the Institute’s media relations, web and social media, video services and television and radio operations. He also served as the department’s liaison with IMG College, the school’s multimedia rights-holder, as well as the Aspire Group, the outsourced ticket sales affiliate. Hogan served as the athletic director’s top advisor in all external matters at Georgia Tech.
During a 20-year association with Florida State University from 1975-95, Hogan played an integral role in that program’s rise to one of the nation’s premier athletic programs. His first job was as an unpaid student intern and 20 years later he became the school’s acting athletic director. During his time at FSU Hogan was widely praised for his media relations work and handled all media responsibilities related to legendary football coach Bobby Bowden. His publicity work also played a key role in Charlie Ward’s claim to FSU’s first Heisman Trophy. Hogan was eventually responsible for all external affairs at FSU.
The 58-year-old Hogan also enjoyed a stellar career as a collegiate administrator. His accomplishments as the University of Montana’s athletic director from 1995 to 2004 were marked by his being named the Division I-AA West Region Athletic Director of the Year in 2003. He also served as president of the I-AA Athletic Directors Association and Chair of the NCAA’s Division I-AA Football Committee in 2004. Hogan’s relationship-building helped the athletic program achieve a 10-fold increase in its private donations, and his marketing acumen helped the school lead the nation in 1-AA football attendance.
Hogan worked with two minor league baseball teams at the Triple-A level as a broadcaster and public relations specialist. In 1979 he was with the Houston Astros affiliate in Charleston, WV and in 1980 he worked with the Los Angeles Dodgers club in Albuquerque, NM. In 1981, he became assistant sports information and marketing director at the University of New Mexico before returning to Florida State as Sports Information Director in 1982.
Hogan received a degree in Communication from FSU in 1979.